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THE POSTCARD ALBUM
POSTCARD PRINTER & PUBLISHER RESEARCH
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Schaar & Dathe, from the old city of Trier on the river Mosel, was one of the bigger German postcard (export) printers during the boom years. They used the three major printing processes for postcard printing then: letterpress, litho- and collotype process, or a combination of them. Many cards show the initials S. & D. T. with or without the “Roman” logo (ill above) or the shield logo. Often however, only a 5-digit card/job number is the only trace. Some specific layout details are helpful for identification. Sometimes a difficult task, however. – An article on the company history is found in TPA 31 –
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Company History
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The company was set up by the partners Aloys Schaar and Hermann Dathe in August 1895. As so often seen, one partner (Schaar) must had left the business partnership at an early stage, c. 1904. An entry in a printing directory from 1898 mentions commercial letterpress printing only. No street address given, but the company used to be found later at Nordallee 43.
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S. & D. entered the ppc printing market using the collotype process mostly. By 1900 S. & D. were one of several German postcard printers to offer collotype printed ppc’s in less than 20 working days. It were times of (collotype) overcapacity. Cards printed by a combination of collotype and litho process are also known (see ill. at bottom of page). Followed by the popular ‘Autochrom’ process.
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Italy appears to had been an early market. A 1903 publisher directory lists a branch in Milano and a 1900 p/u card mentions an agent in Napoli. In 1904 the company was converted into a “K.-G. a. A.” = limited partnership on shares; a bit unusual. By 1923 the firm was turned into a stock company on shares. The director always Hermann Dathe. S. & D. had 15 presses in pre WW1 years. Bigger format, 5 each: letterpress, litho and collotype plus other machinery and about 150 workers.
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Now it becomes interesting - and mixed up: S. & D. continued to offer ppc printing as well as other (illustrated) jobs well into the early 1930’s. For production they used 4 large/7 smaller letterpress, 3 large/2 smaller litho, 1 offset and 3 collotype presses. Workforce: 85 persons. Then the 1933 Klimsch directory has news. The company read now: Schaar & Dathe, Ernst Klein AG. Directors were Hermann Dathe and G. A. Klein. More presses, still 85 workers. With a branch in Barmen (Wuppertal), Karlstr. 6, guess the Klein business came from here. It did not work out, the AG went into liquidation in 1934, but was continued by a Fritz Hagen with 30 workers and less machinery. The business was now found at Adolf-Hitler-Str. 8 in Trier. By 1939 the company read: H. Dackweiler & Co., formerly Schaar & Dathe, 35 workers, at same address. Years ago a researcher claimed that the above mentioned Klein business was around in post-1945 years again, being the successor to S. & D., which I treat to be likely not correct.
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London, Regent Quadrant. Not p/u with divided back. This card bears a rubberstamp imprint of S. & D. describing it as collotype Duotone quality (Black/Blue), 20 Marks per 1000 cards. Duotone gives images a wider tonal range. The card number 77985 is found on lower left corner on picture side. S. & D. supplied many cards to customers in the British Empire.
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So far I have found 3 language version of this special imprint: English ‘in Treves’, ‘à Trèves’ on French cards and ‘Trevisi’ on Italian cards. Trier is the oldest German city. The Roman founded a town named Augusta Treverorum in 15 B.C. and under Emperor Augustus it was named Treveris.
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Detail from the address side of a New York view (119447) printed and published by Schaar & Dathe. The address side shows more colour than the picture side, which is rather uncommon. The S. & D. logo type is not often found. Furthermore their name / initials are found listed three times, country of origin twice on this unusual card.
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S. & D. souvenir border design no. 8, inserted view from the city of Aachen - interior of the emperor hall. Full name imprinted on address side. A job number reads ‘58303. Not p/u, undiv. back, pre-1905. This type of card, the colour design / background normally by litho and the inserted view by collotype process, was popular between c. 1900- 04. S. & D. samples are not often seen.
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