Company name: Gebr. Obpacher set up by brothers Johann and Joseph Obpacher on April 15, 1867. On 1 Dec. 1888 converted into a joint-stock company (AG), under the name of: Lith-Artist. Anstalt Muenchen, formerly Gebr. Obpacher AG, until 25 April 1929: then renamed into: Druckerei & Kartonnagen vorm. Gebr. Obpacher AG. On 1. Jan 1939 fusion with local company ‘Kunst im Druck Mueller & Co.’ = Kunst im Druck Obpacher AG. By 1970 listed as Obpacher GmbH.
Address: Munich, Karlstr. 41 (1898). Moved to Munich-Mittersendling, Zielstattstr. 37 (1905-07) and from post-WW1 years on always found at Hofmannstr. 7, Munich-Mittersendling.
In business from: 1867 to c. 1988
Printer: yes Publisher: yes
Means of production / workforce:
Big company! 46 litho flatbed, 50 hand litho, 5 flatbed and 10 platen letterpress, 2 collotype and some 200 other (mostly bookbinding etc) machines and some 600 workers in 1921. The litho flatbed presses later replaced by a number of modern offset presses. Employed some 950 people in 1942.
Early ppc’s (undivided back) show their full name imprinted. Then the G.O.M. logo types (2 versions) came in use until c. WW2 years
Prior to WW1 big in (children) books, deLuxe paper products incl. ppc’s. Very export-orientated company with branches in New York, London and Berlin. Specialised later in packaging printing especially for the tobacco industry as well as general commercial printing.
Notes: G.O.M. appears to be a little bit underrated when it comes to postcards. Although not a speciality of this rather big firm, they published quite a number of subject/greeting cards. Their artist signed series are of the same quality as the more popular Meissner & Buch cards. They continued to produce greeting cards up to WW2, although at a lower level and mostly the then common standard. Back on the market with postcards (new logo) in the 1950-70’s.
The Obpacher company was the printer of the US `Winsch back type’ postcards. See TPA 28 for article of latest research finds.
Illustrations (from top):
G.O.M. series 97, no. 21471. “Target practise” signed Willy Stoewer. Chromolitho. P/u. Nov. 1900.
G.O.M. no. 1808. Chromolitho, signed ‘Klein’. Stamp/postmark missing. Post-1905 date.
View of Riga in ‘Greetings from ...’ style. Design and lithography by Obpacher, Munich for local publisher ‘Emil Maurach’. P/u August 1899.
G.O.M. no. 1345. Lady with hat, chromolitho with glossy (gelatine) finish and embossed, for Russian market. P/u in Russia, postmark(s) illegible.
G.O.M. no. 1405. German New Years greeting, signed Klein. Not p/u, post-1905
G.O.M. no. 3383. German New Years greeting. multi-colour offset printed with steel-engraved caption. P/u Dec. 1943.
G.O.M. series 32 no. 18153. High quality chromolitho work similar to the early Meissner & Buch cards. P/u Dec. 31, 1899.
G.O.M. series 37 no. 18210. Chromolitho, messenger blowing horn? P/u Oct. 1899 within Berlin. With 2 Pfennig stamp of local private post ‘Berliner Paketfahrt AG’.
Below: Advertisement from ‘Papier-Zeitung’, no. 98 (7. December 1929: Gebr. Obpacher AG is looking for a buyer of their entire US publishing line including the complete sales network. They point out that had been successful on the US market for more than 40 years = since the late 1880s.