‘Exceptional’ Postcard Colouring...


There are quite a number of old and not so old postcards around that show unusual colouring. Few cases are meant to be novelties. Sometimes the results of human or technical failure. However, some publishers wanted it exceptionally! Others again got poor quality. See below.


The French firm “P.C.” from Paris appears to have enjoyed colour shock effects. The ”P.C.” logo belonged to Papeteries de Levallois-Clichy, r. Beaurepaire, 30.  Many of their photo cards show romance topics. An all-time seller.


I think I looked about the same way when I first came across PC Paris cards of the ‘extreme’ colouring type.

PC Paris produced also quite normal cards (of good quality and exact hand or stencil-colouring!) like this card no. 2390. The hair cut/style already indicates when this card was produced, c. mid 1920’s - early 1930’s. Not p/u with undated message in German language.

P_C_Paris_1688 P_C_Paris_1060

Most bromide (real) photo printers experimented with chemicals to give cards a different shade. Sepia (like PC Paris 1688) was widely used. – The blue shade one (PC Paris 1060) is already a bit more untypical. Both cards not p/u.

The unusual colouring must had been a trend for some years. Copied by others.


< PC Paris no. 2948 is looking unusual, in red on some silver grain coated surface. Novelty type. Scan does probably not show all the effect.

> PC Paris no. 1278. Mixing orange, blue and green colours surely gets attention. Badly cut card with Ste. Nicolas wording glued onto card, a bit like a cheap steel-engraving imitation. Both cards with short handwritten notes but not p/u or dated.


PC Paris no. 2640 (above) and no. 2642 > are in my opinion a colouring nightmare! They must had been drunk! However, cards like these did get attention when on display. Again both cards not p/u.


PC Paris was not the only firm to create these ‘psychedelic’ designs. This card shows a different logo: Leo, Paris, no. 1297. However, quality, make and design are identical. Is it the same source or firm? Any information appreciated.

The company behind ”Edition Leo” cards was: A. Lochard & Cie, Paris, 10 Rue Barbette.



< Opatija, Yugoslavia. Most coloured real photo cards from the 1950 - 1960’s were hand coloured; was cheaper. Only the upper half of the coastal view from the 1960’s is coloured. Deliberately?

> Sete Portas, Bahia, Brasil. In his case the ‘artistic’ hand- / stencil colouring was done by the editor A. Arag„o himself. Image printed by halftone process, with some defects. Scan comes out better than card. Not p/u, c. 1920’s?

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