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Mehner & Maas, was another of the many Leipzig, Saxony, based picture postcard printing / publishing companies. Similar to local competitor H. Ludewig however, the identification of ppc’s printed by M. & M. requires often a closer look. The logo illustrated above (found a panorama view card of Port Said, Egypt - M. & M. no. 12394) appears to had been rarely used. The company history / their business success/decline, was closely connected with the ppc boom years.
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Mehner & Maas suffered from the decline of the ppc (export) boom. The business was taken over by a Mr. Alfred Faber in 1913. Collotype presses were sold. Mrs. Hedwig Minna Goerner joined as partner in 1920. The firm was now found at Weststr. 81a, renamed into Hindenburgstr. after Hindenburg’s death in 1934. The workforce dropped to about a dozen persons in 1921, although M. & M. still had 5 litho and 3 book printing presses. PPC printing was still offered, besides labels, poster etc. until the late 1920’s. The decline of the firm continued but it was in business at least until 1939, with merely two workers left.
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Identification of M. &. M. printed postcards
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The above illustrated M & M L logo and the here shown variation were found so far on a few cards from Egypt only. Quite some cards show full name imprinted and I believe that M. & M. were often also the publishers of these views.
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The major markets of Mehner & Maas, Leipzig, according clearly identified card finds were Germany, the Austro-Hungarian Empire, Italy, eastern Europe countries and the Ottoman Empire / Orient.
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Good for identifying M. & M. printed cards is the unusual look of many of their “Auto-Bunt / Farben-Auto” cards. No idea what type of inks they used for the litho colour runs, but they look mostly matt and “milky” somehow. Except those that were given a lacquer finish of course.
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But best for a quick identification is the characteristic M. & M. card / image number, especially as often a not so common type font was used (see ill. please). Cards from the undivided era usually show this number on picture side. An Italian view bears it on the undivided back, however. Not surprising that there is no rule without exception. Some M. & M. cards have card/image number in regular Times-like type with stop.
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‘Salut de Constantinople’ Series
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The biggest ppc series printed by Mehner & Maas I know of is on Constantinople. By chance I found a lot of some 40 diff. views, almost all of topo type, few could be filed under ethnic views. My samples with undivided back (card no. in red on picture side at lower right corner) show numbers ranging from 7792 to 9675. Div. back views: lowest no. 6197 - highest 11085, found on address side lower left corner near the typical decorative border. All printed in green ink. This shows that the M. & M. card/image numbers were used also for reprints. The publisher very likely was (local) Ludwigsohn fréres. Info kindly provided by Gökhun Yılmaz, Turkey.
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Illustrated is a small selection of the major type fonts used by Mehner & Maas, Leipzig. All ills. blown up by same degree – Below left: Salut de Constantinople, Les Dervices Tourneurs. M: & M. no. 7992. And card no. 8428 (dividided back) with view of port: Quai de Galata. Both cards (as all my cards) not postally used.
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